Not THAT kind of “self-love.” Perverts. (I love you. Really.)
What I’m talking about is linking to your own stuff from your other stuff. This is also known as creating editorial links.
Why Create Editorial Links to Your Own Stuff?
You might have noticed I do it in here, like right now: Remember how I wrote about links out to other bloggers last week?
Today, we’re talking about the same thing, but instead you’ll be linking to your other content.
See? Couldn’t be easier.
The advantage: it keeps readers on your site. It keeps them clicking around and exploring your stuff and (we hope) becoming more and more convinced of your absolute genius.
The other advantage: It gives you a little extra SEO juice. Not a lot, mind you, ’cause it’s coming from your own site. (Remember what I said earlier, about how you gotta think like the search engines and remember their sole interest is in finding great sites for the people using the search engines? Still applies.)
Also? Everything we said last week about links out? Also applies here, EXCEPT THIS ONE THING:
I would suggest having internal editorial links open to the same window, instead of a new one.
The reason should be pretty self-evident, right? ‘Cause when we open outside linked-to content in new windows, we’re trying to make it easier for the person to stay on our own site.
But when we’re linking to our own content, that rationale no longer applies. So make it easier for your reader: make internal links open in the same window.
A final tip: for some reason, the earlier in the text the link is found, the better from an SEO perspective. I’m not sure why this is, but I’ve heard it from a lot of people whom I trust, and I believe it’s true.
Up for a Little SEO Challenge?
Here’s my challenge to you — and I’ll be taking it right along with you, ’cause I have been meaning to do this for awhile now … sigh … where was I? Right, the challenge:
Join me in creating at least ten new internal links this week.
Creating Editorial Links With a Minimum of Headache
How to do this simply? Well, it’s helpful to have your list of posts open in one tab or window, and then do your revisions in another window or tab. Look over your list of past posts, and look for commonalities.
Or, alternatively, keep the list open in one tab, and in another tab go through each post one by one. Reread your post, looking for places you can link to other content you’ve written in the past.
It’s perfectly OK to edit the post to add more content for the purpose of providing a link, by the way. You may want to do a full-disclosure thing by putting an “EDITED:” in front of the new content. Or not, whatever. (Personally, I don’t, unless it’s to link to something that I wrote after the original publication date.)
OK, that’s the challenge. Ready? LINK, baby.