Introducing the Stage Presence Online Guide to Digital Marketing for DIY Solopreneurs

Street Signs Reading "This Way" and "That Way"Over the last several weeks, I’ve noticed something really interesting: a lot of the questions I get asked are very basic ones.

And while I’m happy to help experienced WordPress folks tweak and refine their sites to accomplish their business goals, it strikes me that there’s a large segment of the population out there on the web looking for information, too … and they don’t have the experience or basic grasp of WordPress to even know what questions they should ask.

I think this segment of the marketing-info-seeking, web-browsing population has been underserved.

And I’m taking it upon myself to do something about that.

Who’s to Blame Here?

I don’t blame other blogging developers and marketing consultants, not at all.

It’s easy to forget what it was like when we were just starting out.

And now that we know a lot more than we did then – well, it’s frankly just more interesting to write about the stuff with the greater degree of difficulty or complexity – the ins and outs of social media policies, for instance, or how to launch an ebook or membership program.

That stuff’s innately more compelling to those of us who have long since passed our “how do I log in?” days.

But what about those folks who are still looking for the log-in page?

And even more fundamentally: what about those who just want to get their business website up but are drowning in a flood of often contradictory advice?

The Solution: A Beginner’s Guide to Digital Marketing

So, here’s the deal, then.

I’m going to lay it all out for new business owners and entrepreneurs who have more time than money.

Topics will include everything from how to create a basic digital marketing plan to picking a URL to setting up your website.

Basically, I’m going to write exclusively about the process, in order from first steps to launch, here on the Stage Presence blog over the next six weeks or so.

First Up: An Overview – Then Business Websites 101

We’ll begin tomorrow with an overview of the digital marketing process for the beginning do-it-yourself solopreneur.

Then, the next several posts – coming at an average of every two to four days – will cover the process of setting up your business website from beginning to end of launch.

In the “Websites 101” portion of this series, I’ll cover all of the following topics:

  • The three basic building blocks of a business website
  • URL selection
  • Platform choices – and why one choice beats the others hands down
  • The super-easy way to establish a look for your site and the “rule of two”
  • Adding pages and posts to your site
  • Installing a contact form and other necessary plugins to make your site perform beautifully
  • How to hide your site from public eyes until you’re ready to launch
  • Creating a compelling marketing story for your “About” page
  • Planning and creating the content you need to debut your site

We Start Tomorrow!

The Stage Presence Online Digital Marketing Guide begins tomorrow, with a post on the “big picture” – an overview of the digital marketing process, and how each piece fits into the whole.

Hope to see you all then! But in the meantime, please take a moment and use the comments section to tell me the answer to these questions:

  • Do you feel overwhelmed?
  • Is the problem too much information or confusion over which information is the right info for you and your business?
  • Where in the digital marketing process are you experiencing stumbling blocks?
  • Is there any specific question or area you’d like to see covered in this online guide?

Let me know in the comments!


Photo credit: Lori Greig via photo pin cc

{ 7 comments… read them below or add one }

Dan Polley September 17, 2012 at 11:54 am

Great idea. I, too, often neglect to think about a lot of new online/social media users and the questions they might have.

Jeff Belonger September 17, 2012 at 5:20 pm

Looks like it will be a great series. I always over-whelmed about this stuff because it’s not my expertise. 

Doina September 17, 2012 at 10:47 pm

I so agree with you that there are so many experts out there that write in codes for most people. Some of them feel that it is too hard to even start doing the steps posted because they are too tired by the end of reading the post due to all of all the translation they had to do in the process.

I am looking forward to the upcoming series!

Annie Sisk September 18, 2012 at 8:10 am

Thanks, Dan! I hope so much this will be helpful to those folks – PLEASE let me know if you have any thoughts or issues you think I need to cover here. I really want this to  be a one-stop, all-bases-covered, effective guide for the newcomers. 

Annie Sisk September 18, 2012 at 8:11 am

Stay tuned Jeff! And if you have ANY questions, or think I’ve missed something or haven’t covered something adequately, please don’t ever hesitate to let me know. I really want this to be the single most helpful guide for newcomers. 

Annie Sisk September 18, 2012 at 8:12 am

Doina, EXACTLY. There’s a presumption of a certain level of familiarity in a lot of the most helpful resources out there. I want to erase ALL those presumptions, and start with the necessities, from the ground up. Please let me know if I’ve missed anything or if you think I should cover something in particular! 

Nick Armstrong September 19, 2012 at 12:49 am

The biggest challenge any teacher has is remembering what it was like to not know anything. Staying patient in the face of those “uh, what’s WordPress”?-type questions is so crucial.

Bless you for providing a much needed resource to the noobs.

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