I had a great tagline for that site: “The Power Of One.” That tagline, to me, spoke volumes about how powerful each of us can be, far more so than we individually suspect.
But since that time, especially in the last year or so, I’ve come to modify my philosophy a bit.
Yes, solo business owners can do amazing things. We have the benefits of speed and agility. We can go try things without having to get buy-in from steering committees and the finance department. We can be responsive and agile.
All that’s still true, but what I’ve learned is that even the most energetic and highly-focused solo can turbo-charge her efforts with a little help from her friends.
Or, to put it another way: a small group, helping each other with individual goals and challenges, is much greater than the sum of its parts.
This truth was hammered home to me in a huge way last week.
First, some background: for the last several months, I’ve been blessed to be part of a small group of five other women business owners and bloggers, which we rather tongue-in-cheek-ily named “The Blog Posse.” We do twice-monthly phone calls where we reveal our successes and challenges, focus on two members in the “hot seat” where we focus in more depth on specific challenges, and close by stating individual goals we want to achieve before the next call.
And quite recently — last week’s call, in fact — we got a taste of how powerful a group like that can be. One of our members, Tea Silvestre of The Word Chef, was looking for a title for her email newsletter.
Now, Tea’s a branding wiz. Seriously, the woman can come up with some amazing branding suggestions. Give her a theme and she’ll roll for miles with it.
But Tea was struggling with the newsletter name, and wanted some input. So, we spent her hot-seat time brainstorming out loud. We were all wandering around our respective kitchens, looking for visual clues and inspiration.
I don’t even remember who said PB & J first. But within minutes, it was all just there …
This? Is how mastermind groups roll. It doesn’t even matter who comes up with what. Five already gifted, creative women working together on a common problem came up with a little bit of genius much more easily, cohesively, and quickly than we might otherwise have done.
Tea wrote about the mastermind branding experience on her blog, and you should totally read it. Here’s my favorite quote:
I told them I wanted something tasty. That would extend my brand, while at the same time sticking to my readers’ ribs. Something that could provide a little yummy comfort, and also feed the small biz soul.
It didn’t take them long to hit on The PB&J as the metaphor for all that.
I’m going to be writing and thinking a lot about this small group support concept over the next few weeks. I’ve got something simmering on the mental back burners on the topic, and (as so often happens) serendipitously have been asked by a client to help her and her “posse” get their own group going, so it’s kind of everywhere for me lately.
But here’s my question to you: If you have a small group already, tell me how you and yours interact in the comments below.
- How do you guys share material with each other?
- Do you do guest posts?
- Promote each other’s work?
- Do mastermind calls?
- If so, how are those calls structured?
I’m really curious — I don’t think there’s “one right way” to approach mastermind and other small groups for business support, and I’d love to hear about approaches and teams that do things differently from what I’ve described here.
So tell me how you and your posse roll!
Photo credit: Elhenyo’s Pictures